Simply good. Since 1977.

Simply good. Since 1977.

At Loetje, we’re all about the things that are simply done right. A perfectly cooked steak, a table full of friends, clinking glasses, and that warm, familiar vibe you won’t find anywhere else. And that’s exactly what we’re celebrating in our brand-new campaign: Simply good. Since 1977.

Whether you’ve been with us for years or you’ve only just discovered us – Loetje always feels a bit like coming home. And that feeling? It’s been there ever since we opened our very first Loetje over 45 years ago.

Starting this May, our new campaign takes you right into that trusted Loetje feeling. Flavour and atmosphere, no fuss. Delicious dishes you can really sink your teeth into, and a place where friends come together. And of course, our iconic steak – we simply can’t leave that out.

We’re incredibly proud of how far we’ve come. From a small billiard café in Amsterdam to 38 restaurants across the Netherlands. But no matter how much we grow, we stay true to who we are: simply good, simply Loetje.

Will we see you again soon for your very own Loetje moment?